Role

Illustrations play a crucial role in defining the visual language of a brand. They help convey complex ideas in a simple, easy-to-understand manner and are essential for maintaining brand consistency. This section of the brand guidelines outlines the guidelines for creating and using illustrations that are consistent with our brand identity.

Style

All illustrations should adhere to a consistent style that reflects our brand's personality and values. Our brand is known for its modern and clean design, and illustrations should reflect this aesthetic. Examples of our preferred illustration styles can be found in the brand guidelines.

Composition

Illustrations should be composed in a way that reflects our brand's aesthetic. They should be simple, clear, and easy to understand. The focus of the illustration should be on the subject matter, not on the illustration itself.

Color palette

All illustrations should use the colors specified in the brand guidelines. This ensures that all illustrations are consistent with our brand's visual identity. Color palettes may vary depending on the context and purpose of the illustration.

Do's

1. Keep it simple: Our brand aesthetic favors simplicity and clarity, so illustrations should reflect this by avoiding unnecessary complexity.

2. Stay on brand: Illustrations should align with our brand's values and personality, representing our products and services in a way that is authentic and engaging.

3. Use our color palette: Illustrations should use colors from our primary and secondary color palettes to maintain consistency and brand recognition.

   
   

Don'ts

1. Use outdated or irrelevant imagery: Illustrations should be modern and relevant to our brand's products and services.

2. Use too much detail: As mentioned before, simplicity is key to our brand aesthetic, so illustrations with too much detail may not align with our values.

3. Use conflicting colors: Colors outside of our primary and secondary color palettes can be jarring and diminish brand recognition.